4 TikTok Spring Cleaning Ad Trends You Need to Try
Apr 6, 2025
Spring cleaning on TikTok isn’t just about tidying up—it’s a sensory, satisfying, and even story-driven experience! Here are four viral TikTok cleaning ad trends and how brands can use them to stand out.
How-To Cleaning Hacks – Teach Viewers Something New
🎥 Example: vanesamaro91（36.4k♥️）
Why it slaps: Simple, clear, and super easy to follow In this video, Vanessa walks us through 6 easy steps to use a mop effectively. The breakdown is straightforward and super accessible, making it feel like anyone can pick up the mop and get the job done quickly. The pacing of the video is smooth, and the steps are so simple that viewers feel confident they can replicate it themselves.
How you could adapt: Got a product that’s really user-friendly? Show how easy it is by breaking it down into simple steps like Vanessa did. Keep the steps clear, quick, and easy to follow so viewers can see how effortless it is to use—and how great the results can be.
Aesthetic Vlog – Making Cleaning a Lifestyle
🎥 Example: makaylaamerie（216.5k♥️）
Why it slaps: Aesthetic vibes, smooth moves, and super satisfying In this video, Makayla’s cleaning vlog stands out because of its gorgeous cinematography and the beautifully arranged space. The soft lighting and stylish decor make it feel like a cozy home tour. Plus, when she cleans, the movements are quick, decisive, and satisfying to watch. The combination of clean visuals and smooth action makes it feel effortless and easy to follow, almost like you’re being invited into her calming routine.
How you could adapt: Got a product that’s visually appealing? Make sure your filming style is on point—use clean, aesthetic shots and make sure the cleaning action is smooth and effective. Keep the vibe relaxed but the cleaning motions crisp, so it feels like part of an effortlessly beautiful daily routine.
Immersive ASMR – Let the Audience "Hear" the Clean
🎥 Example: _kaylarhyle（847.9k♥️）
Why it slaps: Immersive, calming, and satisfying In this video, Kayla delivers a pure ASMR cleaning experience, with every sound amplified to create a super soothing atmosphere. The subtle noises of scrubbing, wiping, and even the soft sound of a mop gliding across the floor are the star of the show. The focus is entirely on the sensory experience, allowing viewers to feel immersed in the task without actually doing it themselves. The sound design makes cleaning feel oddly therapeutic.
How you could adapt: Got a product that makes satisfying sounds? Lean into the sensory experience. Amplify every little sound—the scrubbing, the spray, the cloth movements—and let the viewer get lost in the calming sounds. Use soft, crisp noises to turn an everyday task into a relaxing auditory experience.
Oddly Satisfying – The "Dirty to Clean" Transformation
🎥 Example: yugouclean（2.1m♥️）
Why it slaps: This video nails the oddly satisfying trend by showcasing an extreme before-and-after cleaning transformation. The stark contrast between dirty and spotless instantly grabs attention, while the smooth, ASMR-like cleaning process keeps viewers hooked. The fast-paced editing and seamless transition make it addictive to watch, and the relatable home cleaning scenario increases product appeal.
How you could adapt: If your product delivers a wow transformation, lean into the before-and-after effect. Keep the process visually striking, use tight editing for a smooth flow, and add satisfying sounds to maximize engagement. Let the results speak for themselves!
Key Takeaways: How to Make a Viral Cleaning Ad on TikTok
How-To Cleaning Hacks – Teach viewers fun and practical cleaning tricks
Aesthetic Vlogs – Turn cleaning into a calming, lifestyle routine
Immersive ASMR – Let the audience “hear” the clean
Satisfying Transformations – Maximize the before-and-after effe
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